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Projects Overview
Elitifak Filter (also known as Safa Filters) is a leading Algerian manufacturer of automotive filters — including air, oil, and fuel filters for a wide range of vehicles. The company is recognized for its dedication to quality, durability, and compatibility across global vehicle brands.
Our mission was to transform their digital presence into a powerful, intuitive, and data-synchronized platform. More than just a catalog, the website had to become a smart search tool for mechanics, retailers, and end customers — while reflecting the strength and precision of their brand.
Challenges & Constraints
Building a digital platform for a product-intensive, data-heavy manufacturing brand came with unique challenges:
- 🔍 Smart Search System: Users needed to search for filters using multiple criteria:
- Vehicle brand & model
- OEM or aftermarket reference numbers
- Filter dimensions (height, diameter, thread type, etc.)
- 🧹 Data Cleaning & Normalization: Existing inventory data was unstructured and inconsistent.
- 🔄 Real-Time Inventory Sync: The website had to integrate with their local stock management software for up-to-date availability.
- 🌐 Multilingual Support: Targeting international distributors required a multilingual interface.
- 🏭 B2B & B2C User Experience: The site had to serve both technical professionals and general clients.
- 🧭 Brand Identity Presentation: Elitifak wanted a bold, clean, and trustworthy look to reflect their industrial reliability.
Project Solution
Our team at DEVLLY delivered a high-performing digital solution that blended industrial complexity with user-centric simplicity:
- ✅ Custom Filter Search Engine allowing users to find products using model reference, vehicle type, or manual size filters.
- ✅ Massive Data Cleaning & Restructuring, converting raw entries into a standardized, searchable format.
- ✅ Inventory Synchronization with the local ERP system to display real-time product availability.
- ✅ Robust Admin Panel for managing products, attributes, and syncing operations effortlessly.
- ✅ Responsive, Industrial-Grade UI/UX reflecting the brand’s quality, precision, and leadership in manufacturing.
- ✅ Bilingual Interface (English/French), opening the door for international expansion.
- ✅ Brand Presentation Pages including company history, certification, R&D processes, and distributor information.
Today, Elitifak Filter stands as a benchmark in digital transformation for Algerian manufacturers — offering not just top-tier automotive products, but also a professional digital experience to match. lead in their craft.